Farmer has 'baa-rmy advert plan'
Published 18/06/2011 | 10:14
A farmer brought a whole new meaning to the ancient art of branding by turning sheep into mobile advertising boards.
James Metcalfe sprayed the logo of his turf business on the side of 20 of his newly-shorn flock as a way of getting round planning laws.
His farm at Dalton near Richmond, North Yorkshire, lies next to the busy A1 and he is blocked from putting up billboards to advertise his business as they could distract drivers.
He said: "We just thought it would be a bit different.
"We wanted to put a sign up next to the A1 but planning is quite difficult.
"The sheep have just been sheared so it was an opportunity.
"They were quite happy with it. We used a stencil on each side and it only took a couple of seconds."
Mr Metcalfe, who part-owns Tyas Turf which sells grass and top soil and farms land on the Middleton Tyas estate, said there was an opportunity for other firms to advertise as he had plenty of other sheep.
But there was an obvious flaw in his advertising plan, he admitted, as his sheep prefer to shelter at the top of the fields rather than next to the prime location next to the A1, where thousands of cars pass every day.
"They are not trained to stand still," he laughed. The logo was sprayed on using an ink typically used by farmers to identify their animals.