Friday 28 October 2016

Eye lit up by Facebook for election

Published 01/05/2015 | 21:51

The London Eye will be lit up every night until the General Election
The London Eye will be lit up every night until the General Election

The London Eye is to be lit up every night between now and the General Election with data reflecting the conversation taking place on Facebook.

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There have been more than 52 million interactions about the poll on the social network since the beginning of the year, analysis has revealed.

It also shows that Ukip is the most-discussed UK party to date, with 15.6 million interactions and three million people talking about them.

Tonight is the first day of a week-long display to bring the online election conversation to life within view of the Houses of Parliament.

Between January 1 and May 1, the Conservatives were the second most talked-about party with 12.2 million interactions from 2.5 million people, followed by Labour on 9.7 million interactions and the Liberal Democrats and SNP - both on two million. There were 1.3 million on the Green Party, 31,000 on Plaid Cymru, 40,000 on the DUP and 4,000 on Sinn Fein.

Elizabeth Linder, Facebook's politics and government specialist for Europe, the Middle East and Africa, said: "Politics is huge on Facebook - we expect it to be the most-discussed topic in the UK this year.

"We've seen over 52 million interactions related to the General Election so far this year, and we're excited to be able to bring this conversational election to life in the heart of London using our data and the iconic Coca-Cola London Eye."

Studies have shown that conversation on Facebook ahead of an election can increase voter turnout. It is hoped that voters who have been discussing it online will head to the polls to have their say next Thursday.

An interaction is calculated as either a like, share or comment, such as a post or replied post on the social network.

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