An ex-brothel madam is helping new research into students working in the sex industry.
Swansea University launched the three-year scheme in June after receiving nearly £500,000 from the Big Lottery Fund.
Among those taking part is 44-year-old Becky Adams, who worked as a brothel madam in the south of England for 25 years.
She has already lectured students and is writing for the project's website - which allows student sex workers to share their views in confidence.
Ms Adams said a website for first-time escorts run by one of her close friends has seen interest soar, especially from students.
"There are so many young women entering the business (sex industry) now that supply is outstripping demand," she told BBC Wales.
"With the financial pressures of student loans it's becoming far more acceptable for young people to turn to sex work to see them through their education.
"Women can earn £1,000 a week from being an escort, but the women who tend to earn the most are the ones who have a good customer base - a few gents they are fond of."
The Student Sex Workers' project is led by Dr Tracey Sagar and Debbie Jones from Swansea University's Centre for Criminal Justice and Criminology.
It is unclear how many students are involved in the sex industry in Wales, but researchers hope to reveal what motivates them to join it.