Ebay sprinter secures Olympics deal
Published 17/01/2012 | 17:53
A British sprinter who offered himself for sponsorship via an online eBay auction has finally secured a deal to pursue his Olympic dreams.
James Ellington resorted to the unconventional method of attracting a sponsor on a site usually known for selling second-hand items after he missed out on fundraising opportunities due to injury.
The athlete - a 100m, 200m and relay sprinter - went up for auction in December with a £30,000 reserve.
The south Londoner said he would wear the kit of the sponsor at all opportunities leading up to the Olympic Games.
When the 10-day auction closed on December 17 the highest bidder had offered £32,500, but it turned out to be a hoax.
Ellington's dreams of winning a medal seemed severely jeopardised until the founder of global brand King of Shaves, Will King, offered him a genuine deal.
Ellington, 26, said: "Will King from King of Shaves has saved the day, he contacted me when the campaign first went out and said if anything falls through I should contact him.
"He's taken the reins and has helped me out by managing to fund my training for the Olympics. King of Shaves basically bid what I was asking for and what I need."
Over the past three years Ellington has become a permanent resident in the British senior sprints squad.
He struck gold in the 2011 European Team Championships and now boasts a personal best of 20.53 seconds over 200 metres.