Saturday 10 December 2016

Ebay sprinter secures Olympics deal

Published 17/01/2012 | 17:53

Olympic sprint hopeful James Ellington, left, has secured a deal with King of Shaves founder Will King
Olympic sprint hopeful James Ellington, left, has secured a deal with King of Shaves founder Will King

A British sprinter who offered himself for sponsorship via an online eBay auction has finally secured a deal to pursue his Olympic dreams.

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James Ellington resorted to the unconventional method of attracting a sponsor on a site usually known for selling second-hand items after he missed out on fundraising opportunities due to injury.

The athlete - a 100m, 200m and relay sprinter - went up for auction in December with a £30,000 reserve.

The south Londoner said he would wear the kit of the sponsor at all opportunities leading up to the Olympic Games.

When the 10-day auction closed on December 17 the highest bidder had offered £32,500, but it turned out to be a hoax.

Ellington's dreams of winning a medal seemed severely jeopardised until the founder of global brand King of Shaves, Will King, offered him a genuine deal.

Ellington, 26, said: "Will King from King of Shaves has saved the day, he contacted me when the campaign first went out and said if anything falls through I should contact him.

"He's taken the reins and has helped me out by managing to fund my training for the Olympics. King of Shaves basically bid what I was asking for and what I need."

Over the past three years Ellington has become a permanent resident in the British senior sprints squad.

He struck gold in the 2011 European Team Championships and now boasts a personal best of 20.53 seconds over 200 metres.

Press Association

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