Dress code for supermarket shoppers
Tesco bosses have banned customers from shopping barefoot or in their pyjamas at one of the retail giant's stores in Cardiff.
They have introduced a dress code because a minority of customers have been visiting the branch in their nightwear.
Customers at the St Mellons store are now greeted by signs warning them of the new dress code.
They were put up in response to customers complaining that the relaxed shopping habits of some made them uncomfortable and embarrassed.
The new signs, headed Tesco Dress Code Policy, read: "To avoid causing offence or embarrassment to others, we ask that our customers are appropriately dressed when visiting our store (footwear must be worn at all times and no nightwear is permitted)."
A spokeswoman for Tesco said: "We're not a nightclub with a strict dress code, and jeans and trainers are of course more than welcome.
"We do, however, request that customers do not shop in their PJs or nightgowns.
"This is to avoid causing offence or embarrassment to others."
She added: "This is in response to other customers. We would never dictate to people.
"But we have listened to customer feedback that it makes them uncomfortable and embarrassed."