Crunch time for entrepreneur hoping to corner market in crisp sandwiches
England's first crisp sandwich shop has opened its doors to the public for the first time
Mr Crisp, in Keighley, West Yorkshire, was set up by Mark Pearson, 42, and aims to cater for locals who like that little bit of extra crunch in their lunch.
He said: "I am the biggest crisp monster there is and has ever been. My favourite's got to be Monster Munch in a nice white bread."
"Everybody loves a big crisp sandwich no matter what your culture. I've asked thousands of people about what their favourite crisps are and I was getting loads of messages last night asking when we're opening and saying they fancied a crisp sandwich right then, so we could soon turn in to a takeaway on a night."
Mr Crisp was inspired by the similar Simply Crispy pop up shop in Belfast, which ran out of stock within two hours when it opened in January.
Mr Pearson hopes that his own venture can prove equally as successful. Customers can chose from around 50 varieties of crisp in a bread cake for just £1 - with a range of meats and spreads available if they want to take their snack to the next level.
The entrepreneur has already had some customers who have challenged their taste buds with a weird and wonderful concoction - not all getting it right first time.
"We've had Hula Hoops and chocolate spread, we've had Monster Munch and marshmallow. They had sauces, barbecue sauce with marshmallow. There was even a Quavers and peanut butter. We've had lots of combinations and some of them weren't very nice."
Mayor of Keighley Javaid Akhtar was on hand to officiate in the ribbon cutting and after polishing off a turkey and ready salted roll, gave Mark his seal of approval.
"It was very, very tasty, you should all try one. I'd like to congratulate Mark on opening up this unique shop - the first of it's kind in England. I think Mark and Mr Crisp can go far. I hope he can go from one shop to hundreds and I read about him in magazine somewhere soon."
Amongst the first through the doors when Mr Crisp opened for business was Gareth Farrington from Keighley. The committed crisp sandwich fan promised he will be a regular customer.
"The best thing is the initial crunch when you bite through your bread, you can't beat it," he said. "For me it's always got to be cheese and onion with some tuna in there but I'm always up for some new ideas."