Residents of England's smallest county have come together to launch a three-week challenge aimed at raising awareness of the UK's rising cholesterol levels - one of the main causes of coronary heart disease.
Healthcare experts invited 150 people from Rutland to lead the way in the challenge, which involves changes to diet, lifestyle and exercise, and to inspire others across the UK to do the same.
Their programme for the next three weeks includes one-to-one healthy eating consultations, recipe tips and a strict fitness regime.
There will also be a weekly breakfast and cooking session in Oakham to bring the local community together and provide additional support throughout the challenge.
New research from Flora pro activ found that six out of 10 adults in the UK had raised cholesterol levels last year, but the majority do not know what cholesterol is or know their blood cholesterol number.