Gary Lineker hams it up in his latest TV ad - as he stars with a pair of piglets.
The Match Of The Day host finds himself hogging the screen with the porkers as he promotes a new Walkers campaign.
He is encouraging people to come up with a new taste combination and chance to share in a £1 million giveaway with the Do Us A Flavour campaign.
In the ad, to be screened from tonight, he will be seen going about his activities while being hounded by members of the public desperate to share their own choices of flavour including a barista who writes "chilli and chocolate" on his drink.
He is handed a pair of pigs in blankets, sits on the tube next to a man dressed as a chicken and after fainting he wakes to found a nurse drawing a curtain, on which is written the words "cheese and grape".
More than 45,000 suggestions of flavours have already been submitted since the campaign was launched on January 3. Lineker said: "It's been hilarious hearing people's suggestions - there really are some weird and wonderful ideas in there and this time round it's great to see home grown British ingredients used."
Details of the contest are at www.walkers.co.uk, with six finalists eventually having their ideas produced for sale after being whittled down by a panel of experts.