Saturday 24 June 2017

Comic Kay stars in M&S Xmas ads

Celebrities who are starring in Marks and Spencer Christmas campaign
Celebrities who are starring in Marks and Spencer Christmas campaign

Comedian Peter Kay is the surprise guest joining the Marks & Spencer models for this year's Christmas campaign, the retailer has revealed.

Kay joins models including Dannii Minogue, Twiggy and Jamie Redknapp for a dance-themed clothing campaign, while actress Caroline Quentin fronts a series of Christmas food ads.

The comic is in charge of the celebrity-packed dance troupe, choreographing a medley of dances to the Bee Gees classic You Should Be Dancing.

M&S is also launching a dedicated online Christmas site, and Myleene Klass fronts a series of Christmas videos for the retailer's own TV channel hosted on its website.

The television ads screen from Wednesday, with the first airing on ITV1 during Emmerdale.

M&S executive director for marketing Steve Sharp said: "This is one of the best Christmas campaigns we've ever put together.

"It is very glamorous and lots of fun, truly capturing the spirit of the Christmas party season. I think our customers will really enjoy it. It's impossible to watch without tapping your feet to it.

"This is also the most integrated campaign we've ever put together. There's a seamless transition from TV to online and we have a strong presence across all media, from mainstream TV right through to social media."

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