Comic Kay stars in M&S Xmas ads
Published 02/11/2010 | 11:06
Comedian Peter Kay is the surprise guest joining the Marks & Spencer models for this year's Christmas campaign, the retailer has revealed.
Kay joins models including Dannii Minogue, Twiggy and Jamie Redknapp for a dance-themed clothing campaign, while actress Caroline Quentin fronts a series of Christmas food ads.
The comic is in charge of the celebrity-packed dance troupe, choreographing a medley of dances to the Bee Gees classic You Should Be Dancing.
M&S is also launching a dedicated online Christmas site, and Myleene Klass fronts a series of Christmas videos for the retailer's own TV channel hosted on its website.
The television ads screen from Wednesday, with the first airing on ITV1 during Emmerdale.
M&S executive director for marketing Steve Sharp said: "This is one of the best Christmas campaigns we've ever put together.
"It is very glamorous and lots of fun, truly capturing the spirit of the Christmas party season. I think our customers will really enjoy it. It's impossible to watch without tapping your feet to it.
"This is also the most integrated campaign we've ever put together. There's a seamless transition from TV to online and we have a strong presence across all media, from mainstream TV right through to social media."