Deputy Prime Minister Nick Clegg is to hold a weekly radio phone-in in a fresh attempt to reconnect with voters.
The Liberal Democrat leader will take calls from listeners to London's LBC 97.3 radio with presenter Nick Ferrari for half an hour every Thursday morning.
"I'm doing this because I don't think politicians get to hear enough from people directly," Mr Clegg said.
"You can't do the right thing in government unless you keep in touch with how people are thinking and feeling."
LBC 97.3 broadcasts in Greater London but is available online across the UK.