Classic tea protesters win the day
Published 10/09/2011 | 00:11
A top tea producer has again started to sell a much-loved Earl Grey blend it took off the shelves - after a consumer-led storm in a teacup.
Twinings revamped the tea in April by adding extra bergamot and citrus to the recipe, and renamed it The Earl Grey.
But drinkers protested and called for their old favourite to become available again, with almost 1,000 people joining a Facebook group.
Now Twinings, a 300-year-old company, is selling the blend on its website, renamed Earl Grey The Classic Edition, but not on the shelves.
At £1.19 for 25 bags with free postage, it costs consumers roughly the same as the new version which sells at £2.39 for 50 bags.
Jon Jenkins, UK and Ireland general manager for Twinings, told the Grocer magazine: "We will be able to offer classic Earl Grey indefinitely as it is sold in Russia where they have similar tastes in tea to the UK - they drink a lot of strong black tea."
He said that the old formula will not be available to UK retailers because no requests had been received from supermarkets to do so.
He added: "Because there are so few spaces available on shop shelves, it is simply not practical to have two blends running side by side."