And Finally

Sunday 13 July 2014

Cinema offers scare care insurance

Published 03/05/2013|20:51

  • Share
A cinema in Neath is offering insurance in case Evil Dead scares any customers to death

A cinema is giving away free insurance to help pay the funeral costs of anyone literally scared to death watching the latest horror smash.

  • Share
  • Go To

The tongue-in-cheek offer comes as the blood-curdling remake of grisly classic Evil Dead hits big screens across the UK.

In case the on-screen body count is mirrored in reality in cinema aisles, one complex has come up with a novel solution. The Gwyn Hall, in Neath, south Wales, is giving away Scare Care insurance worth the same as punters pay to watch the film.

With entrance tickets costing between £5.50 and £6.50, the contribution to funeral costs is, admittedly, minimal. As a unique marketing ploy, however, the small community cinema hopes it will leave the competition for dead.

The offer coincides with the first screening of Evil Dead, the 18-rated remake of Sam Raimi's 1981 cult classic. The gory cabin-in-the-woods shocker is directed by Fede Alvarez, stars Jane Levy and reputedly used 50,000 gallons of fake blood.

Cinema-goers in Neath each get a gold embossed insurance certificate to help create an atmosphere of fear in its auditorium.

"People we've spoken to about this have all thought that it's a great idea," said cinema manager Jamie Hughes. "Evil Dead is being promoted as 'The Most Terrifying Film You Will Ever Experience' so it has a lot to live up to.

"But there is a big audience for horror around here and in Wales generally, and this helps create a great atmosphere."

Of course, if the worst does happen and an audience member dies of fright, a nominal payment towards a funeral might be welcome.

"We will pay their funeral costs - up to the value of their ticket," Mr Hughes added. "Of course, it's only a bit of fun, but you don't get this sort of added value anywhere else."

Press Association

Read More

Classifieds

CarsIreland

Independent Shopping.ie

Meet, chat and connect with
singles in your area

Independent Shopping.ie

Meet Singles Now

Findajob

Apps

Now available on

Editors Choice

Also in this section