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Sunday 21 September 2014

Charity to gain from Tara fist-pump

Published 23/06/2014 | 17:22

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Tara Moore is said to be the first athlete in history to be sponsored for doing a celebratory first pump

A British tennis player will be sponsored for fist-pumping during her matches at Wimbledon in what has been deemed a world first.

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Tara Moore, 21, will be the first athlete in sporting history to be sponsored for doing the celebratory gesture, according to sponsors mobile network Three and LG G3.

Three will donate £3 to charity Rally for Bally - set up in memory of late British tennis player Elena Baltacha - every time the British number five fist-pumps on the court.

The fist-pump is a commonly used gesture in tennis - with players including Andy Murray and Maria Sharapova known to do it as they celebrate a point, game, set or match.

Not only is it the first time a hand gesture has been sponsored, it is also the first time a professional player's limb has been the subject of a commercial deal, sponsors said.

Moore is playing her first round match tomorrow against Russia's Vera Zvonareva.

Three and LG G3 will also make a donation of £3 every time a player fist-pumps during the men's and women's singles finals.

Tom Malleschitz, spokesman for Three, said: "We hope that by officially sponsoring Tara's fist-pump at this year's tournament it will spur her on to dig deep and fight her way to win every fist-pumping point."

Murray was asked if he had given any thought to donating some of his prize money to the Elena Baltacha charity.

He told reporters: "I've done various things for Elena over the last few months. You don't have to make everything that you do public."

Press Association

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