Friday 28 July 2017

Cards Against Humanity is turning pink but it’s for a pretty good reason

The satirical new edition takes aim at “pink tax”, while donating proceeds to a political action committee for women.

The new pink edition of Cards Against Humanity (Cards Against Humanity)
The new pink edition of Cards Against Humanity (Cards Against Humanity)

By Zaina Alibhai

Cards Against Humanity is releasing a special pink edition for women that’s more expensive than the original – but it’s not exactly what it seems.

The new Cards Against Humanity For Her edition mocks so-called pink tax – the price added to many female products and services – while donating the proceeds to a political action committee for women.

The 30 dollar edition (£23.30) is packaged in hot pink with the words “For Her” emblazoned on the front, and includes all the cards found in the normal set.

The website reads: “Everyone hates it when the men retire to the parlor to discuss the economy and the various issues of the day. What are us ladies supposed to do?

“Now there’s an answer. Cards Against Humanity for Her. It’s exactly the same as the original Cards Against Humanity game, but the box is pink and it costs $5 more.”

The marketing for the For Her edition drips in sarcasm, with creators insisting the game is “trendy, quirky, and only takes minutes for us ladies to understand”.

The website adds: “Is this product really necessary? It’s adorable. It’s cute. Self-care. Take time for yourself. Chia bowl. Perfect on your coffee table or bookshelf. Watch What Happens Live with Andy Cohen. Brunch. Cheat day. Nasty women. Yaaaaaaaas queen!”

Proceeds from the special edition game will go to Emily’s List, a committee that aims to elect pro-choice Democratic women into local, state and national office.

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