C of E Easter egg going on sale
Published 30/09/2010 | 11:04
Britain's first Easter egg to mention Jesus on the packaging will go on sale next year.
The Real Easter Egg, devised by the Church of England, explains the Christian understanding of Easter on the box and is made from Fairtrade chocolate.
The recommended retail price of £3.99 includes a donation to Baby Lifeline, which supports mothers and newborn babies in the UK, and development charity Traidcraft, which aids smallscale farmers and producers.
Nearly 8,000 church schools are being encouraged to whip up demand for the product by placing orders before December 1.
It is hoped teaching staff will use the arrival of the eggs early next year to teach about citizenship, the meaning of Easter, the role of Fairtrade and the place of charitable giving.
The Rt Rev Nigel McCulloch, Bishop of Manchester, said: "The Real Easter Egg gives church schools their first ever chance to buy an Easter egg that not only tastes good but does good.
"I believe there will be widespread support for the product from the faith community with many others likely to be interested.
"We hope that all our supermarkets will stock the first and only Easter egg in the UK that explains the significance of Easter and, through the charitable donation, brings to light the Easter themes of hope and new life."