Business breakfasts 'provide boost'
Published 05/09/2010 | 10:58
"Let's do lunch" could become a phrase of the past in the business world as breakfast meetings soar in popularity, a study has suggested.
The morning tête-à-tête has become increasingly popular among those who have to meet the rigorous demands of busy schedules and tight company expense accounts.
According to the survey, morning get-togethers are believed to have more positive outcomes than those later in the day and many workers (67%) claim they are more likely to pay attention at this time.
Meanwhile, two thirds of people said early meetings were becoming more common as bosses try to make the most of staff productivity levels and budgets.
Breakfast is now widely accepted to be an important part of a healthy routine and most people (79%) claimed it made them more efficient.
And more than half of workers said they were more likely to arrange an early morning meeting for this reason while a quarter admitted to cancelling an afternoon arrangement because they were struggling to concentrate.
Kevin Hydes, of Costa Coffee, said there had been a rise in the number of morning business get-togethers at the cafe chain.
"The study has proved what we have been noticing in our own stores, that breakfast business meetings are becoming more and more popular," he said.
"People tend to be much more alert after they've had a good night's sleep, a good breakfast and a great cup of coffee, so not only are people more likely to pay attention, but they are likely to be more enthusiastic about what is being discussed.
"To add to that, the moment you get into the office, it's easy to get bogged down with phones calls and emails, so breaking to go into a meeting in the middle of the day can be a nightmare. It's much better than meeting later on in the day when all you are thinking about is going home."