Brown loses 'kissable' leader poll
Published 10/04/2010 | 08:17
Gordon Brown is the party leader who women in a key election group dubbed the "Lambrini Ladies" least want to snog, a survey found.
Just 3% of the group - 20 to 30-year-old women in low-paid jobs who are yet to be seduced by political parties - said they wanted to kiss the Prime Minister, compared to 14.9% for David Cameron and 16.9% for Nick Clegg.
Mr Brown was also the leader that Lambrini Ladies said they would least like to marry, with just 7.7% wanting to tie the knot with the PM. Some 16.2% said they would wed Tory leader Mr Cameron, with 9.7% opting for Mr Clegg.
But none of the leaders won overwhelming support, with 87% saying they would avoid Mr Brown, 66.3% would avoid Mr Cameron, and 63.1% would avoid Lib Dem leader Mr Clegg.
And some 10.2% said they did not know who Mr Clegg was, against 2.3% for Mr Brown and 2.6% for Mr Cameron.
The research was carried out after a report by Professor Stephen Fielding from the University of Nottingham identified the Lambrini Ladies as "the lost political generation".
Following previous attempts by political parties to attract the support of Essex Man, Mondeo Man and Worcester Woman, Prof Fielding suggests they should look to this group of four million women who have been largely ignored so far.
"If they turn out and vote they could significantly influence who governs Britain over the next five years," the report said.
The report warned that parties might struggle to gain support from a group which feels alienated from politics - with many having already decided not to vote.
But it added: "Despite these findings, the party that has the wit, the will and the resources to overcome the Lambrini Ladies' deeply-ingrained and - some would say - completely reasonable sense that party politics is a game for others to play might find itself doing much better than the polls currently suggest."