Brits 'succumb to holiday rivalry'
One-upmanship is extending to holidays, with travellers trying to outdo their friends with their choice of destination.
As many as two in five Britons admit succumbing to "holiday rivalry", according to a survey by travel agent www.sunshine.co.uk.
These tourists said they had deliberately booked a holiday that they felt was better than one a friend, family member or work colleague had been on.
Half of those determined to outdo their friends said it was important that their holiday was better, while 9% cited jealousy as the reason for their trip.
On hearing that a friend had had a "lovely holiday abroad", 44% felt happy for them but 12% were envious and 6% were "annoyed".
As many as 79% of the 1,208 adults polled said they had bragged to friends and colleagues about their holiday when they got back, while 26% felt their friends had often gone on good holidays just to "get one up on them".
The poll also showed that 8% had lied to people about where they went on holiday to make their trip sound more exotic.
Sunshine.co.uk co-founder Chris Brown said: "While it's nice to hear that someone close to you or someone you get on well with at work has had a lovely holiday, it's hard not to feel a pang of jealousy.
"However, when booking a holiday, it's important people choose their location or resort based on what they like, not on what they think will look most impressive to others."