independent

Sunday 20 April 2014

Britons embracing coffee gadgets

Sales of hot drink machines such as coffee makers have increased by 67% in five years

Coffee pod machines are soaring in popularity in a sign of British consumers' "love affair" with the beverage, figures show.

Sales of hot beverage machines, mainly coffee makers, have increased by 67% over the past five years from £52 million in 2008 to £87 million last year, according to analyst Mintel.

Some 14% of Britons, or 3.7 million households, own a coffee pod machine, the study found.

Food preparation machines such as food processors, blenders, liquidisers and mixers have also seen "buoyant demand", with 35% of Britons claiming to bake from scratch at least once a week.

Sales of the gadgets have increased 21% over the same five-year period to a record high of £93 million last year.

Mintel senior retail analyst Jane Westgarth said: "Despite the economic gloom that has shrouded consumers in the last five years we have seen significant demand for coffee machines and food mixers.

"Hot beverage machines have grown sales by two-thirds in the last five years and coffee pod machines are at the heart of this growth.

"The nation's love affair with good coffee stemmed from enjoying their coffee shop experiences and now they want to create coffee shop quality at home. The taste for premium coffee at home has resulted in an explosion of different types of coffee machines and plenty of tempting appliances to encourage the coffee aficionado to trade up.

"Furthermore, what may have begun as a response to a rising need to be thriftier with the food budget has become a kitchen craft, as people want to create the indulgent treats they see on programmes like the Great British Bake Off."

While sales of coffee and food preparation appliances are soaring, kitchen basics such as kettles and toasters have performed weakly as low-priced goods affect the market, Mintel said.

Spending on kettles fell by 2% between 2008 and 2013 to £143 million, while spending on toasters fell by 3% to £68 million last year.

Sales of health grills dropped by 30% from £46 million to £32 million.

The top five appliances bought by Britons last year were kettles (36%), toasters (22%), sandwich toasters or grilling machines (10%), food processors, blenders or stand mixers (10%) and handheld blenders (9%).

Press Association

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