Britons are munching more sweets
Published 01/10/2011 | 00:13
Britain's sweet tooth is getting even sweeter, with sales of sugary treats rising by 5% in a year.
A total of 2.9 billion bags, boxes and bars of sweets were sold in the UK in the past 12 months, with family-sized packs said to be behind the rise of 120 million in a year.
The Grocer magazine said "sharing bags" had recently been launched by many confectionery suppliers. At the same time, more people are indulging in what they called "mindless munching" at home, with sweet-eating outside the home decreasing by 16% over the past year.
Matt Willingham, an analyst at market research firm SymphonyIRI, said more people are now buying multipacks, as well as bigger bags, and added: "Shoppers appear to be seeing confectionery more as a treat to enjoy with other people or at home."
Emma Brock, of brand design agency Coley Porter Bell, said the introduction of new products could also be behind the rise in sweet sales.
She told the magazine: "After decades in the wilderness, sugar has produced a series of quality innovations - Rowntree's Randoms and anything by Haribo."
However, Dr Marie Read, a health psychologist at Hull University, told the magazine the trend for larger-sized bags of sweets was "disgraceful", saying they were "tempting people to eat too much".