Saturday 10 December 2016

Britain 'nation of wine bluffers'

Published 09/04/2010 | 00:32

A study reveals Britons pretend to know more about wine than they really do
A study reveals Britons pretend to know more about wine than they really do

Britain is a nation of wine bluffers, research published reveals.

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Despite knocking back millions of litres annually, most wine drinkers know few vino facts despite often pretending to be expert.

Two thousand wine lovers took part in a survey exploring their wine knowledge and what they found confusing about the subject.

The results revealed a range of insights - including the majority of respondents picking the second wine listed on a restaurant menu and interpreting the advice from a sommelier like a foreign language.

The research was commissioned to mark the launch of WINEfindr, a pocket sommelier and the world's first visual search iPhone application.

A majority 62% of participants believed they knew a lot about wine but got basic facts wrong.

The one question answered incorrectly the most (87%) was that Champagne can only be made from white grapes, when it is in fact also made from red.

Nearly 70% did not know the difference between a Sauvignon Blanc and a Sancerre, even though it is made from the same grape, and 60% believed all wine enhances with age. Not all wine does - the majority of wines are produced ready to drink with little potential for ageing. Only a rare few last longer than a decade.

While 39% said they have no method to choosing wine in a restaurant, 66% either ignore or bluff their way through a sommelier's advice and pretend to understand their consultation.

Thirty per cent do not trust a sommelier's opinion but conversely, 84% feel they are being ripped off with their wine selection in restaurants. The research also reveals that the average price diners spend on wine in a restaurant is £12.64, and 25% just choose the cheapest on the list. A third of people spend between £9 and £12 and 30% spend between £13 and £17.

Press Association

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