Bayern sorry over Facebook mix-up
Published 27/01/2012 | 13:44
Top German football club Bayern Munich has apologised for tricking fans over a "spectacular new signing" after supporters reacted angrily to a publicity stunt in which the Bundesliga leader sought to increase its fanbase on Facebook.
Fans had been directed to Facebook to watch the unveiling of a new striker on Thursday, where they were requested to "like" Bayern's page in order to view the proceedings.
But instead of learning the identity of striker Mario Gomez's backup, fans were then presented with an app called The New FCB Star.
The club said on its website that it had taken fans' numerous comments into account to determine that many were "very angry" with the club.
It added: "We're sorry. But it wasn't our intention to disappoint you with the new FC Bayern app."