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Thursday 24 July 2014

Award for 'gaffe-machine' MEP Bloom

Published 04/12/2013|00:36

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MEP Godfrey Bloom was one of a number of public figures highlighted for their use of the language

Bungling politician Godfrey Bloom's gaffe-prone prose has won him an award - for gobbledygook.

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The controversial former Ukip MEP - n ow an Independent MEP for Yorkshire and Humber - has been named the winner of the Plain English Campaign's Foot in Mouth award for 2013.

It marks an eventful year for Mr Bloom, who was censured for calling women "sluts" at a meeting and for hitting the Channel 4 News journalist Michael Crick over the head with a conference programme.

He had previously been widely condemned for referring to Bongo Bongo Land when he was discussing overseas aid.

Mr Bloom was one of a number of public figures - including royalty and a footballer - highlighted for their use of the language.

A campaign spokesman said: "Bloom was an overwhelming choice for the Foot in Mouth award and, to be fair to him, could easily have won this award on at least two other occasions.

"(He is) a wince-inducing gaffe machine and we could fill a page or two with his ill-advised quotes from 2013 alone."

The University of Essex Centre for Psychoanalytic Studies, the Alliance Trust Savings and t he Department of Energy and Climate Change received Golden Bull gongs, for "the worst written nonsense", while Leicester City Council and MP Helen Grant also caught the attention of the judging panel.

The awards also celebrated those with a flair for language, with the Prince of Wales being commended for his outspoken views on pensions.

Former Manchester United captain-turned-television pundit Gary Neville was named Plain English Communicator, while there was also a nod to Observer journalist Andrew Rawnsley.

The full list of winners:

:: Chrissie Maher Award - Prince of Wales

:: Foot in Mouth Award - Godfrey Bloom MEP

:: Kick in the Pants - Leicester City Council, Helen Grant MP

:: Pat on the Back - Andrew Rawnsley

:: Plain English Communicator - Gary Neville

:: Osborne Memorial Award - Elmore Leonard

:: International Award - Health Canada

:: The Plain Language Labelling Project - Health Canada

:: Golden Bull winners - University of Essex Centre for Psychoanalytic Studies, Alliance Trust Savings, t he Department of Energy and Climate Change

:: Best Newspaper - The Times

:: Best Publication - The Week

:: Best Television Programme - Amanpour (CNN International)

:: Best Radio Programme - Thinking Allowed (BBC Radio 4)

:: Web Award - The Automobile Association (AA) (www.theaa.com), The Woodland Trust (www.woodlandtrust.org.uk)

:: Plain English awards for best written documents: Winston's Wish - Booklets on bereavement for children; Prostate Cancer UK - various booklets on prostate cancer; Macmillan Cancer Support/Boots - 'Feel more like you'; Ford Property Maintenance Ltd - Staff handbook; Borough of Pendle - Recycle for Pendle; Department of Health - Change 4 Life: Don't let drink sneak up on you; Image Publishing - Photography for beginners; Social Care Institute for Excellence - Social care jargon buster; Midlands Co-operative Society/Leicestershire Partnership Board/Leicestershire Partnership NHS Trust - Healthy eating 5 a day recipe pack.

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