Apple stores being faked in China
Published 21/07/2011 | 08:29
China, long known for producing counterfeit consumer gadgets, software and brand name clothing, has reached a new piracy milestone - fake Apple stores.
An American who lives in Kunming in southern Yunnan province said she and her husband stumbled on three shops masquerading as bona fide Apple stores in the city a few days ago. She posted photographs on her blog that show staff in blue T-shirts with the Apple logo chatting to customers in a white-walled shop with minimalist decor and signs advertising the iPad 2.
The three stores are not among the authorised resellers listed on Apple's website. The maker of the iPhone and other hit gadgets has four company stores in China - two in Beijing and two in Shanghai - and various official resellers. Apple's Beijing office declined to comment.
The proliferation of the fake stores underlines the slow progress that China's government is making in countering a culture of rampant piracy and widespread production of bogus goods that is a major irritant in relations with trading partners. China's commerce minister promised American executives earlier this year that the latest in a string of crackdowns on product piracy would deliver lasting results.
The 27-year-old BirdAbroad blogger said the set-up of the stores was so convincing that the employees themselves seemed to believe they worked for Apple.
"It looked like an Apple store. It had the classic Apple store winding staircase and weird upstairs sitting area. The employees were even wearing those blue T-shirts with the chunky Apple name tags around their necks," she wrote on her blog.
"But some things were just not right: the stairs were poorly made. The walls had not been painted properly. Apple never writes 'Apple Store' on its signs - it just puts up the glowing, iconic fruit."
A worker at the fake Apple store on Zhengyi Road in Kunming, which most of the photos of the BirdAbroad blog show, told the Associated Press that they are an "Apple store" before hanging up.
The manager of an authorised reseller in Kunming, who gave only his surname, Zhang, said most customers have no idea the stores are fake. Some of the staff in the stores "can't even operate computers properly or tell you all the functions of the mobile phone", he said.
"There are more and more of these fake stores in Kunming. Although they may sell real Apple products, some of those products were not imported through legal means. And they cost more."