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Monday 15 September 2014

Advert uses late president's image

Published 28/08/2013 | 00:37

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An picture of former Poland president Lech Kaczynski was used on adverts for a dating website

A Scandinavian dating site has apologised for mistakenly using the image of Poland's late president Lech Kaczynski on billboards in Warsaw advocating romance for people in relationships.

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Head of the Victoria Milan site, Sigurd Vedal , said the campaign was to be humorous and use the image of former prime minister, Jaroslaw Kaczynski, a bachelor known to be fond of cats, and a cat's image. It uses the phrase "lacking a claw," something without energy, to refer to a stagnant relationship.

The billboards put up on Monday drew complaints from internet surfers and media because they featured Kaczynski's identical twin, the late president Lech Kaczynski, who was killed in a 2010 plane crash.

The twins are "very similar," explaining the mistake, Ms Vedal said.

AP

Press Association

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