Saturday 10 December 2016

Action Man given charity makeover

Published 01/08/2011 | 12:16

Action Man is undergoing a style makeover from leading fashion brands to raise money for charity
Action Man is undergoing a style makeover from leading fashion brands to raise money for charity

He is a hero who can apparently do it all and now Action Man looks set to conquer the fashion world to raise money for real-life war heroes.

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The children's action figure, known for his cropped blond hair and tight-fitting T-shirts, is undergoing a style makeover from leading fashion brands.

Men's Health magazine has recruited the likes of Topman, Barbour, Evisu and Christopher Raeburn and others to dress Action Man in their key autumn outfits.

Fashion-conscious fans can get their hands on eight of the dolls in an eBay auction to raise funds for Help for Heroes, the charity which supports wounded servicemen.

The magazine commissioned each menswear designer to create one-of-a-kind mini replicas from their autumn/winter collections which the vintage Eagle Eye Action Men were dressed in for a special photoshoot.

The outfits included a Topman chambray shirt, a G-Shock Premium Mudman watch which cost £800 to make, a Christopher Raeburn Parallel jacket, a Barbour Liddesdale coat and Clarks Originals desert boots.

Ali Fatourechi, creative director of Genetic Denim, which made some of the clothing, said: "The Action Man project took me back to my childhood and it was a fun process to be a part of.

"Making a denim outfit to those proportions was a challenge but once it all came together it was a relief."

Men's Health editor-in-chief Morgan Rees said: "There's nothing he (Action Man) can't turn his hands to, and now he's even conquered fashion. We hope auctioning these Action Men will raise much needed funds for real life heroes."

Bidding in the eBay auction started on Monday and ends on August 8. All proceeds will go to Help for Heroes.

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