£4,000 haggis creating an offal stir in culinary circles
The "world's most expensive haggis" has been created, with wagyu beef, French truffle and edible gold among the ingredients.
The famous Scottish delicacy is traditionally eaten on Burns Night and is made with lamb heart, lungs and liver, oats, onions and spices but butchers Macsween sought more exotic ingredients to create a £4,000 haggis.
It contains Highland wagyu beef from hand-reared cattle in Perthshire; white summer truffle from France, tellicherry black pepper from India, which Macsween said can only be grown at over 2,000ft above sea level; and is decorated with edible 24 carat gold to sprinkled on top.
The 4kg haggis is being made to order and will be presented in a handmade wooden cask.
Chefs are now waiting for their first commission.
Macsween's managing director James Macsween said: "Robert Burns's famous poem transformed the humble haggis into a world icon and this year we wanted to put a luxury twist on the occasion.
"This latest creation demonstrates the dedication and craft that go into every single one of our products. Good haggis-making is an art and we wanted to highlight this.
"At Macsween we're passionate about offering all of our customers only the best high-quality, delicious products made to the family recipe.
"Don't worry if your budget doesn't stretch to £4,000 this year. Our diverse range of quality, versatile, award-winning products offer something for everyone. Haggis is a delicious dish which can be enjoyed by the family all year round."
Meanwhile, supermarket Aldi believes Burns Night sales across the UK will result in a £1 million boost for Scotland's food and drink industry.
Almost 20 products including fresh haggis, cullen skink and shortbread will be promoted in all 627 Aldi stores around the UK.
The company said it will benefit suppliers across Scotland including Simon Howie, Williams Brothers, McKechnie Jess, Baxters, AG Barr, Bells Food Group and Arran Brewery.
Richard Holloway, Scottish managing director at Aldi, said: "Our commitment to Scottish producers reflects the ongoing strength, increasing demand and continued growth of Scotland's food and drink industry."
Family-owned McKechnie Jess, which has secured a deal worth over £100,000 with the supermarket, will supply fresh haggis.
Sales manager Vic Cameron said: "It is exciting to now see our products sold across all stores in the UK for Burns Night."