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Thursday 28 August 2014

US Diary: 'Travoltify' is the new name of the game

Orla Healy

Published 09/03/2014 | 02:30

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KLAN PLANS: Kim Kardashian’s news that she and Kanye had set a date was diluted by Khloe and Kourtney’s announcements

John Travolta may be finding it hard to live down flubbing Idina Menzel's name as Adele Dazeem during the Oscars ceremony, but the Pulp Fiction star isn't being cut any slack by the producers of Menzel's new Broadway musical If/Then, who are wickedly playing the embarrassing gaffe – and all the Twitter traffic it continues to drive – to the hilt. And then some.

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The musical, which went into previews on Wednesday night, would probably have benefited with a decent box-office bounce off Menzel's Frozen win for Let it Go. Instead, tickets sales for the show are going through the roof thanks to a string of pitch-perfect stunts, including a fake Playbill insert that announced: "At this performance the role of Elizabeth will be played by Adele Dazeem."

The accompanying bio, with a photo of Menzel after her Oscar performance, also "Travoltifies" some of her accomplishments – a gag that has spawned countless name-generating cyber games where users can butcher their own names. Another Photoshop gem shows a picture of the Richard Rodgers Theatre's marquee with a sign for the show that reads: "Starring Adele Dazeem."

Idina, 42, who is making her return to the Broadway stage for the first time since 2005, is said to be "unruffled" by Travolta's goof and "just rolling" with the hubbub.

Travolta just keeps tripping himself up. An apology, issued via a statement to E News, only served to pump up the volume on the cluelessness of his snafu.

"I've been beating myself up all day," it read. "Then I thought...What would Idina Menzel say? She'd say, 'Let it go, let it go!'"

Ouch.

Giddy Clarins smacks its lips

PRADA may have won Oscar night's red-carpet race by outfitting Best Actress Lupita Nyong'o in a Miu Miu "Nairobi blue" Cinderella gown, but beauty house Clarins turned out to be the spoiler that scored the product placement where it matters most: at the till.

When MC Ellen DeGeneres took a tube of lip balm from Nyong'o as she was collecting tip money for the pizza delivery guy during one of the broadcast's asides, she joked, "Lupita's lip balm! That's worth something."

Within minutes the $24 HydraQuench Moisture Replenishing balm had a hashtag #lupitalipbalm and multiple GIFs. By the next morning, US supplies had sold out. "We were more than thrilled. We were ecstatic. And shocked. And – frankly – screaming at our televisions," Clarins wrote in a giddy blog post titled, "As Seen on Tele: Clarins Goes to the Oscars."

Also cashing in on his big win, Best Actor Matthew McConaughey, who announ- ced that he will "premiere" a lifestyle collection of T-shirts to immortalise his catchphrase, "Alright, alright, alright."

The Ts are part of McCon-aughey's "journey-gear" line (subtitled: Just Keep Livin), which he explained are the kind of clothes that would be appropriate anywhere "from the jungle to the opera." Ralph Lauren, eat your heart out.

Brand equity bolsters LiLo

LINDSAY Lohan isn't the only person with her fingers crossed that America tunes in to tonight's premiere of the reality TV show (Lindsay) that is supposed to relaunch her once glittering career. Oprah, who paid the 27-year-old former child star a reported $2m (plus salaries for two PAs and a stylist) for eight episodes, is also banking on the tears-and-tantrums docu-drama to add critical sizzle to her three-year-old TV network OWN.

Despite occasional ratings-busters including confessional interviews with Lance Armstrong, Rihanna and Bobbi Kristina Houston, the former queen of daytime TV has failed to attract a committed audience – a coup LiLo looks like swinging, going by the internet traction generated by a two-minute teaser for the show, posted Tuesday night.

Promising an "honest, no-holds-barred account" and "an intimate, unflinching look" at the actress after she left rehab last year, the trailer shows Lohan being marshalled by her sober coach in a NYC hotel room as she "begins the challenging search for a new apartment, while career pressures build".

But Oprah, no stranger to career pressures, isn't taking any chances. The hour before Lindsay airs, she will talk to Russell Brand, who uses his own past with addictions – from food to porn though heroin – to weigh in on Philip Seymour Hoffman's fatal overdose. "If anything positive can come out of the death of Philip Seymour Hoffman, it's that his death doesn't make sense unless you accept that addiction is an illness," Brand pontificates in a sneak-peek at that, presumably unpaid, exclusive.

Sister act nab the spotlight

Krisis or Konfusion at Kamp Kardashian? The very week Kim and Kayne choose to share the special news that they have finally set a date (May 24) and place (Paris, France) for their "super intimate" wedding, sisters Khloe and Kourtney steal the spotlight with headline- grabbing announcements of their own.

Khloe probably didn't have much say in the revelation that she had just bought Justin Bieber's former Calabasas party pad for $7.2m, but it does seem a little off that Kourtney and Scott Disick, after seven years and two kids, choose the same week to announce their engagement and wedding plans (Punta Mita, Mexico, soon).

Is momager Kris Jenner losing control of her micro-stage-managed Klan, or is all of this some kind of weird koincidence?

Answers, hopefully, on an upcoming episode of Keeping Up with the Kardashians.

Sunday Independent

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