Sunday 11 December 2016

New Playboy puts an end to nude shots

Rachael Alexander

Published 14/10/2015 | 02:30

Playboy founder Hugh Hefner
Playboy founder Hugh Hefner

'Playboy' magazine is to stop publishing images of naked women as part of its redesign, it has emerged.

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Its US owners say the internet has made nudity outdated, and pornographic magazines are no longer commercially viable, 'The New York Times' reported.

'Playboy's' circulation has dropped from 5.6 million in the 1970s to the current 800,000, official figures show.

However, the magazine will still feature women in provocative poses. The decision was apparently taken last month at a meeting attended by 'Playboy' founder Hugh Hefner (89).

Magazine executives admitted that 'Playboy' - which was founded in 1953 - had been overtaken by the changes it pioneered. "That battle has been fought and won," 'Playboy' chief executive Scott Flanders is quoted as saying. "You're now one click away from every sex act imaginable for free. And so it's just passé at this juncture." 'Playboy's' website has already banished nudity, partly to give it access to social media platforms like Facebook and Twitter. And its popularity has soared, with web traffic quadrupling practically overnight.

Irish Independent

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