Americas

Friday 1 August 2014

Look Lively, Gwyneth, as lifestyle site under threat

Orla Healy

Published 13/07/2014|00:00

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Gwyneth Paltrow

Blake Lively is starting to make some people feel sorry for Gwyneth Paltrow. The popular Gossip Girl star, who retreated from the spotlight following her 2012 wedding to Ryan Reynolds, is displaying surprisingly sharp killer instincts as she prepares to enter the fray - dominated by Paltrow, but soon to include Reese Witherspoon and Ellen DeGeneres - of celebrities sinking small fortunes into the development of e-commerce sites that will compete for branding and advertising dollars as Hollywood's go-to lifestyle sources.

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The 26-year-old TV actress-turned-glamazon, who will be the first to challenge Paltrow's established following on GOOP, last week skillfully used tabloid reports (playfully shrugging off stories that she is: a) pregnant b) divorcing, or c) both) as an opportunity to promote the kind of BFF tips (get her "beachy waves" coif by running coconut oil through the ends before shampooing, then air-drying in a ballerina bun)that will feature on her as-yet- unnamed website which is set to go live on July 23.

Lively's self-described "housewifery" platform -which has been secretly incubating in her upstate NY home for two years - will fly, she insists, because there is "nothing like it out there. . . "

"The main element of it is that it's about storytelling and it's about living a very one-of-a-kind, curated life, and how to achieve that. It's without a genre," she recently boasted, conveniently skipping over the fact that her content exactly echoes what Paltrow has produced with GOOP. In what is being seen as an extreme example of passive-aggressive provocation, Lively is also choosing to describe her site using keywords ("curated fashionable items" that will "focus on artisans and products" chosen by the actress "who will also appear in videos on the site") that could have come straight from GOOP's mission statement.

Paltrow's peeps say she doesn't plan to comment but recent photos of the devout macrobiotic dieter scarfing a selection of grilled cheese sandwiches, pizzas and burgers suggest she may be under stress - which could of course just be the result of spending the summer hols managing the ins-and-outs of co-parenting with soon-to-be-ex Chris Martin. Lively may or may not have the clout to usurp Paltrow, but she sure has the touch for timing.

Upsetting the Good Wife

Christine Baranski has a two-word ask for fans upset that The Good Wife failed to score an Emmy nomination 
in the Outstanding Drama Series category: keep complaining.

Baranski, who received her fifth nod for playing Diane Lockhart, says the uproar on social media over the snub is actually helping the cast and crew deal with the sting, which is particularly bitter coming on the heels of such a critically acclaimed season.

"If that's what happens...where we get more attention for not getting a nomination and people are starting to say: 'Hey, wait a minute, it's time to recognise this'," a combative Baranaski said hours after the nominations were announced on Thursday morning.

"It's 22 quality episodes, maybe it's not a level playing field we're dealing with here and if The Good Wife can't win after a season like that, there's got to be something a little off-kilter, so I'm glad people are upset."

Also helping cheer up the team: acting nominations for Julianna Margulies (Alicia Florrick) and her recently departed on-screen love-interest Josh Charles (Will Gardner), whose sudden demise Baranski described as "unbelievable...It was like someone had actually died."

As for her own nomination, Baranski - who previously won an Emmy for her role as Maryann Thorpe in the sitcom Cybill, the two-time Tony winner admits: "It's a pretty wonderful feeling, I'm not jaded about it, believe me." As if.

Bright future for Kanye

North West has developed some pretty sophisticated tastes for a one-year-old. According to her mom, the toddler is a stickler for a "cool" colour palette in the wardrobe department.

"She doesn't like pink or purple," Kim informed reporters gathered to preview the new Kardashian Kids collection in a New Jersey Mall. "She likes greys, creams, oatmeal colours and black.

"Every once in a while she'll add in some colour, like with her little red Air Yeezys, but other than that she 
likes to keep it pretty simple."

North's future siblings may not enjoy the same degree of latitude. Kim also told her audience she has an exciting new vision for decking out future kids.

"You know what I'm obsessed with? This family came to North's birthday party and they were all wearing white. There were three kids, a mom and a dad, and they were all wearing different white separates - harem pants, flowy blouses, very boho. If I have more kids, we're all going to go out in the same colour. All nude, all black - it's going to be our thing." Kanye must be thrilled.

Sunday Independent

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