Bloomberg considers late White House run
Published 24/01/2016 | 02:30
Michael Bloomberg, the billionaire former mayor of New York City, has told his aides to draw up plans for an independent campaign for the US presidency, the New York Times reported yesterday.
The 73-year-old has already taken concrete steps toward a possible campaign, and has indicated to friends and allies that he would be willing to spend at least $1bn of his fortune on it, according to people briefed on his deliberations who spoke to media.
Bloomberg has set a deadline for making a final decision in March, the latest point at which advisers say he could enter the race and still appear on the ballot in all 50 states.
He has retained a consultant to help him explore getting his name on those ballots, and his aides have done a detailed study of past third-party bids.
The billionaire's aides have sketched out one version of a campaign plan that would have the former mayor - a low-key and cerebral personality - deliver a series of detailed policy speeches, backed by an intense TV ad campaign that would introduce him to voters around the country as a technocratic problem-solver and self-made businessman.
A well-financed presidential run by Mr Bloomberg would likely disrupt the dynamics of the election, but the billionaire would face significant hurdles .