Where'd your curves go, Beyonce?
Published 12/06/2013 | 08:36
The singer is the centre of another digital alteration controversy.
Beyonce is as famous for her 'Bootylicious' body as her singing, but her curvaceous figure seems to be a bit too much for Roberto Cavalli.
The couture designer has released the sketches of his exclusive designs for Beyonce during her Mrs Carter world tour. But one thing is noticeably missing - her figure.
Her legs have been elongated to unrealistic proportions, her waist shrunk and even her arms and face appear to have been thinned out for the design process.
Although her stage creations fit her like a glove, the original sketches clearly represent an entirely different body type, one that is more commonly seen on the runway.
The fashion house posted the pictures on their Facebook page to much furore.
Just last week, it was revealed that Beyonce's management reportedly demanded that H&M use only the original photos of the singer for the Summer 2013 collection and not the digitally slimmed down campaign shots which originally featured in ads and billboards.
"Our purpose has always been to portray Beyoncé as the strong and beautiful woman she is. It has been a good working process and a close cooperation. Both parties are happy with the images," the company said in a statement.