All in the name of a chocolate bar.
We've heard of chocolate lovers, but this seems a bit much. When you're a model, your face is literally your fortune and recreating a pose made famous by one of the most beautiful women in the world is no easy feat. And what better reason to lather up in motor oil in barely-there attire than to promote a chocolate bar?
Irish model Roz Purcell is one of the most in-demand girls in the homegrown industry, with a body to die for, and she showed off her hard-earned abs all in the name of Cadbury's Starbar. The photocall is highlighting the fact that over two thirds of Irish men would unsurprisingly dump their girlfriends for Megan Fox and promoting a competition to travel to LA.
The former Miss Universe Ireland has recreated the pose made famous by Fox in the first Transformers movie, in which she played the female lead.
Roz is the perfect fit to take on Fox as she recently came back from a work trip to Tinseltown in the hope of broadening her career Stateside.
"LA is the best place to people watch," she explained. "Everyone is so healthy, running the whole time and exercising, and that is so me. I was like, 'Everyone is like me here' -- it was so crazy and weird, but I loved it."
"I would love to move to LA. I would definitely like to move over there. I would be crazy not to," she laughed. "Can you imagine?" she said. "Press calls in the warm -- I wouldn't know what to do with myself. No standing around freezing cold in a mini skirt.
"It would be so different from being on Grafton Street in the rain. "I think I would spend my whole time running around in a bikini," she laughed.