A survey of 2,000 Debenhams Christmas shoppers has revealed that 47 per cent of males take time to consider the stage their relationship is at before purchasing a perfume for their other half.
Far from choosing fragrances like Ralph Lauren's Romance and Estée Lauder's Beautiful on a whim, a male shopper has to be certain their courtship is going successfully before handing over his credit card. Only when married can a woman expect to receive Chanel No. 5, which is deemed a classic fragrance suited to serious relationships.
But how will unlucky females know if a love interest is less excited about your blossoming romance? Celebrity-based fragrances, apparently. If you unwrap Lady Gaga's Flame or Beyoncé's Heat scent, the heat probably isn't in the relationship.
And boys, take note. Females can sense if there's been minimal thought put into a celebrity endorsed fragrance.
On the flipside, 53 per cent of women take a romantically named perfume as a sure sign that the relationship is meant to be. That means Dior's J'adore, boys, not Britney's Midnight Fantasy.