Saturday 26 July 2014

Lumley backs swap-shop campaign

Published 27/04/2012|11:51

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Marks & Spencer completely covered a street - including trees and a dog - with clothes in East London's Brick Lane fashion district to highlight the amount thrown into UK landfill every five minutes. The campaign, in partnership with Oxfam, aims to emphasise the value of unwanted garments and encourage consumers to consider alternative uses for the one billion garments thrown away every year in the UK. M&S is asking customers to exchange or "shwop" any old or unwanted items of clothing - of any brand - when they buy a new garment for recycling or reselling by Oxfam, aimed at creating a new "buy one, give one" culture on the high street.

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