Socialite Paris Hilton has finally ditched her platinum blonde locks for a more flattering, darker hue.
The 32-year-old Hilton hotel heiress turned businesswoman debuted her new honey coloured hair colour at the Mnet Asian Music Awards in Hong Kong, the Asian equivalent of the VMAs.
Paris is currently trying her hand at a singing career once again and appears to be changing her look to coincide with her new album.
And she flew to Shanghai earlier this week alongside model boyfriend River Viipieri where she performed a DJ set at the weekend.
"Excited to perform at the Official After Party for The Storm Electronic Music Festival in Shanghai on November 16th,' she wrote. "It's going to be fun! See you there!"
She has become just as famous for her platinum hair as her name over the years, and this week she gave her seal of approval to Jersey Shore's Snooki and J-Woww, who dressed as her and Nicole Richie during The Simple Life for their new tv special.
While Hilton and Richie are no longer friends, they were inseparable during 2003-2007.