Friday 26 December 2014

Lancôme's €50k bottle of perfume

For the woman who has everything this Christmas: French beauty house Lancôme has created 15 bottles of La Vie Est Belle fragrance with a €50,000 price tag

Katy Young

Published 10/12/2013 | 18:23

Even bigger than the smile of Julia Roberts, its celebrity face, is the new price tag on Lancôme's limited edition La Vie Est Belle perfume.

The latest version of the 2012 pretty jasmine, iris and orange blossom blend has had three extra zeros added to its cost this Christmas. From its humble cardboard chrysalis origins, and an acceptable £42 price, the perfume has been pimped-up and housed in a handcrafted crystal music box, with a new, eye watering £42,000 price tag to match.

Selfridges stores nationwide are showcasing the new La Vie Est Belle L'Edition Féérique; and considering it takes up to 120 days to craft each one, only 15 are in existence.

A collaboration of work by Reuge , the Switzerland-based musical machinery crafters, and fine luxury crystal company Baccarat "these are a masterpiece of miniaturisation," say Lancôme.

The feelgood fragrance - brimming with 'optimistic and liberating messages' and a wide-eyed and smiling campaign thanks to Roberts - is sticking to its roots: La Vie Est Belle L'Edition Féérique has "its crystal smile at the heart of glass vases set one over the other," say the French beauty house.

The brief was to interpret the spirit of the fragrance, which Reuge obligingly did by reproducing the melody 'Beautiful Days' by the group Venus, which plays from 144 Baccarat crystal notes. The chandelier with 133 drops and 48 tubes of crystal that fills the top of the case also a reference to the La Vie Est Belle ad campaign.

La Vie Est Belle L'Edition Féérique, "with its understated art deco style marks a new collaboration between Lancôme and the prestigious crystal-making house, Baccarat, founded in the 18th century," summises the French cosmetics giant.

Telegraph.co.uk

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