Cara Delevingne is the star of La Perla's spring/summer 2014 lingerie campaign but she's not alone.
The model of the moment shares the limelight with fellow supers Malgosia Bela and Liu Wen - as captured by photographers Mart Alas and Marcus Piggot - the duo behind Lady Gaga's Versace campaign - and under the artistic direction of Fabien Baron.
It is often said that three's a trend but for La Perla it's also a full-on communications strategy - geared to appeal to a diverse range of women.
Malgosia is pictured in the sumptuous 'Heritage' corset, Liu in a transparent body - her modesty covered by some delicate paisley embellishment and Cara, who appears twice, wears both the 'Sparkling Jasmine' black lingerie set with a silk shrug and a stunning underwired swimsuit that is probably not suited to water but will be sure to give an interesting tan line.
The brand cites the "charismatic, knowing, adult femininity of Malgosia Bela, the perfect 'zen' elegance of Liu Wen, the first Chinese model to ascend to the ranks of the most in-demand international supermodels, and the youthful and rebellious magnetism of Cara Delevingne."
Delevingne posted a taster image from the campaign on her Instagram feed last month which led to speculation that she was the sole model to feature but three for the price of one is an unexpected yet welcome twist in the tale.