A GIF doing the rounds in the webisphere has caused Jennifer Lawrence's June 2011 Flare Magazine cover to resurface, reports the Huffington Post.
Said GIF would seem to show that there was a certain amount of digital jiggery pokery afoot. Apart from the fact that she is wearing a shade more eye-shadow in the final version, the bone structure of her chin appears a little more defined and her cheeks more heavily contoured.
Her waist also looks as if it has undergone a nip and a tuck and there's more of a definite curve going on in the hip department. But just how dramatic is this really? Surely everyone knows that magazine covers - not to mention fashion campaign images - are photoshopped.
Lawrence herself is dismissive, telling Access Hollywood earlier this year of her spring 2013 Miss Dior campaign: "I love Photoshop more than anything in the world. Of course it's Photoshop; people don't look like that."
Looking at the comments on the Huffington Post article, public response is mixed and ranges from a "there's literally 20 minutes of retouching in this photo… BY FAR nothing compared to the retouching that goes on" and "I don't think the retouching done here was that bad.
They sucked her waist in a tiny bit, added some hair and makeup changes… I wouldn't mind if someone did that to all of my photographs" to an outraged: "I can't believe people are saying there is "hardly anything at all" retouched. Are you blind?
"They made her look 20 lbs lighter, they curved her hips, thinned her waste, lengthened her neck, sharpened the bone structure of her face and they even lengthened and narrowed her freakin' hands… they reshaped her entire body. Hardly anything is removing a few zits."
Retouching has gone way beyond an industry secret. Surely everyone is clued up enough to make their own judgement. J-Law doesn't care. Should we? No doubt the public will decide. But before we judge too harshly perhaps we should take a look at our own Instagram filters...