Golden Globe nominated actress Hayden Panettiere has revealed she spent €10,000 on her Tom Ford gown for the awards ceremony.
Due to the fact that Ford only dresses one star per event, Hayden spent the five-figure sum of her hard earned money for the monochrome number she wore to Sunday's Golden Globes.
And she bucked Hollywood's exclusive couture trend by even wearing off-the-rack, even though she was nominated in the Best Supporting Actress category (an award which went to Jacqueline Bissett).
While her gown divided fashion critics, she has certainly earned extra kudos for spending the cash on her dress, unlike many of her Tinseltown peers who wear their ensembles once in exchange for free publicity.
Hayden posted a thank you note from Ford on her Instagram account, accompanied by a bouquet of flowers.
"Dear Hayden, You looked beautiful last night. Thank you for your kind words. Much love, Tom," the card read.
Naomi Watts was the chosen actress who wore Ford's slinky metallic gown to last Sunday night's event.
Meanwhile, Barneys New York's creative ambassador-at-large Simon Doonan has slammed celebrities wearing freebies for positive PR.
"I don't understand how people can get it up for gowns. It's highly-paid actors wearing free clothes that are given to them," he told nymag.
"And they're the only people on earth who really need to buy gowns (and actually need to buy and have the money), but they get them for free - illogical - and [are] representing brands in a way which is not particularly representative of a brand.
"It's very hard to tell who did what dress, because actors all want them to be very simple because they don't want to be made fun of in the blogosphere."