FIRST LOOK: David Beckham's new underwear collection
Countless women would pay good money to see David Beckham in his underwear, but thanks to H&M, we can all enjoy a glimpse.
David, 38, has been the face - and body - of the line since 2012 and nine new styles will be shown off during the clip.
His new ad campaign will be unveiled on tv screens after landing a coveted slot during next week's Super Bowl.
The former soccer player is known for showing off his toned torso in commercials for H&M's Bodywear underwear.
Now WWD has confirmed that fans will be able to feast their eyes on David in a 30-second clip that will be shown on TV during the sporting event on February 2.
It's a prestigious slot, with some retailers apparently forking out around $4 million to show their latest adverts during the break.
The advert was filmed in London and will reportedly show the sports star scaling pipes on the side of a large building.
In an interactive twist, owners of a Samsung smart TV will be able to buy the collection at the touch of a button by using the gadget.
The annual American football championship will kick off at the MetLife Stadium at the Meadowlands Sports Complex in East Rutherford, New Jersey.
While David's fans will be excited about watching the star in his new clip, the man himself isn't sure how much longer he's willing to show off his body on TV.
"I don't know... I'm getting a bit old for that now but... we'll see! We'll see," he coyly told The Showbiz 411 when asked whether he'll be posing in his smalls again.