Move over Brian O'Driscoll and Leo Cullen, it is the Leinster ladies who are making all the noise these days.
So not just WAGs then -- although Dairine has no particular problem with that term.
"WAG is just a word, I don't have a problem with it," Dairine, who is married to Leo Cullen, told the Herald. "I always enjoyed having a career of my own and I never felt that was a way of life."
One person who does have a problem with the 'WAG' tag is Brian O'Driscoll's wife Amy Huberman who tweeted her dislike of the label this week. But Dairine, while she sympathised, said it's not something that she has ever had to deal with."It's one of those things that if you hear it all the time it would get very annoying, a lot of people wouldn't like to be described that way.
"But I have never been as exposed to it because I'm not in the limelight."
Amy was on hand earlier this week to lend support as Dairine unveiled her first design collection for Brown Thomas along with her sister Keira. Gorden D'Arcy's other half, Aoife Cogan, modelled for the scarf collection.
KDK, a collection of luxury scarves from the Dublin-based sisters, was unveiled on Tuesday.
It is part of the store's CREATE initiative, now in its third year, which showcases the work of up and coming Irish designers.
The 30-year-old and big sister Keira (34), originally from Cork, are fast making their name as designers. However, at the moment, it is just a profitable past-time.
"I work in Google as a sales manager, but my sister and I pour all our spare time into this, it is our main passion."