Former Spice Girl Victoria Beckham will launch a brand new website in spring 2013 which has been "in the making for a very long time".
Not one to be outdone, even by her own flesh and blood , Victoria Beckham has today announced that she is set to launch a fully transactional e-commerce website next spring.
Victoriabeckham.com promises to offer "unprecedented access to the designer's ideas and creative process", as well as personal edits by Beckham and unrivalled customer service.
The site will sell the former Spice Girl's accessories, eyewear, denim and her main collection's sister label Victoria, Victoria Beckham.
"My new website has been in the making for a very long time. It was so important that the concept, tone and look of it were true to me and my aesthetic and that the shopping experience was the very best that it could be for my customer," said Beckham, 38.
"The site will be ever evolving, featuring never seen before insights into my world through the medium of film. I'm incredibly excited with what I have created and the unique access to the brand I am now able to offer."
The new-look site will replace her current web offering which acts purely as a digital lookbook of her collections. Fans can sign up for brand updates by heading to the site now where they'll find a holding page which allows users to enter their details.
Currently the Victoria, Victoria Beckham line can be purchased at Net-A-Porter.com (along with her mainline), while her denim and accessories can also be found at Shopbop.com and Farfetch.com.