They've all changed the face of blogging - but blogging's also changed them. Here, courtesy of a new compendium, 10 of our favourite online voices reveal how…
ANNA DELLO RUSSO
Anna Dello Russo (above) is the editor-at-large at Japanese Vogue. She has recently collaborated on an accessories collection for H&M.
'I forced myself to gain confidence with blogging because I wanted to show the "behind-the-scenes" fashion world. For me, blogging is about getting in touch with a new generation, with an audience younger than me. I keep my blog almost like a teenage diary, but the concept is deeper. When I am working with an assistant I always tell them beauty is all around in life, but it is about how you edit it.'
Yvan Rodic is a former advertising copywriter. His blog was one of the first to capture street style. He has since published a book, exhibited his photographs, created advertising campaigns and directed fashion films. "When I moved from Switzerland to Paris, I discovered a new world: fashion. Friends would take me to shows and parties. I'd be so excited about all the fabulous characters and felt I should share them with others. I photograph people who combine elegance and creativity. I celebrate individual style from around the world with an emphasis on 'unusual' places. Everybody knows about Paris or Milan; to me, posting an inspiring picture from Santiago or Helsinki has much more value."
Leandra Medine is a New York-based journalist. Since starting her blog she has collaborated on films with the designer Michael Kors and Simon Doonan, creative ambassador at large at Barneys in New York. She has just secured a book deal. "My blog started as a simple 'Would this repel men or not?' Now it's more about questioning whether or not what I'm featuring is aesthetically pleasing and wearable art. Initially, I wasn't the man-repeller; I was just making the observations. Over time I started putting images of myself on the site, created a persona. It has expanded from just women's fashion being repulsive to men to women consciously dressing for themselves and almost hoping that they will in fact achieve man-repeller status."
Ari Seth Cohen started out as a freelance photographer and writer in New York. His book, Advanced Style, was published this year and a documentary film is in the works. "I feature people with great stories and unique personal style, Cary Grant mixed with Anna Piaggi and Quentin Crisp. I focus on men and women over 60, a demographic often ignored by the fashion media. The trick is to stay true to your vision."
Kevin Ma lives in Hong Kong and formerly worked in the financial sector. In 2005 he launched Hypebeast as a forum for his love of trainers and street style. "I started blogging because I wanted a way to keep track of the things I liked and where to access them. As time goes on, we're finding it is still growing and so are our readers, which provides us with the catalyst to continue searching for the unique and the unconventional. We try to feature things that are one of a kind. The great thing about blogging is that it can be accessed anywhere by anyone in the world. It's free for people to enjoy, share and be inspired by."
PARK & CUBE
Shini Park is a graphic design graduate from London. The success of her blog has led to contributions for Brazilian Vogue and glamour.com as well as collaborations with the brands Guerlain and Patrizia Pepe. "My interest in blogging started to grow in the few months after I discovered blogs with strong identities. In time I grew to dislike the 'buy, buy, buy' culture that was increasingly popular. So I decided, on a whim, to open my own space where I could explore affordable fashion and DIY projects and share style choices without feeling like I was in a popularity contest. The posts might cover an unusual technique used by a designer or a trend that could be replicable with DIY. The biggest influence the blog has had on my work is on my photography. There is no better lesson for an amateur photographer than to utilise the camera every single day."
Phil Oh created 'failed internet start-ups' and published a chick-lit novel before he started his photographic street-style blog. He now contributes to American Vogue.com and works on advertising campaigns. "When I started there weren't a lot of street-style blogs. I thought it would be fun to go around taking pictures of people I viewed as looking cool. Now my blog is my work and I've also been commissioned through it. These days I cover a lot more fashion weeks. There are so many blogs out there all attempting to do similar things, so I suppose what differentiates mine is simply my personal point of view. I like a lot of colour, print and pattern when done well, which is rare. I don't really look for a particular designer or trend, I just take pictures of things that I like."
Anna Murray is a textile designer and Grace Winteringham a former art director who together run their creative consultancy. "Patternity is about the putting together of patterns and seeing visual coincidences from one image to the next. Though we love the natural world and the patterns it contains, we tend to veer towards a stronger, bolder, often quite masculine and man-made look, with a focus on urban environments and constructed forms. We love featuring new designers, but, for us, their work could just as easily sit next to that of someone long-forgotten or unknown. We are now exploring working offline and making Patternity a more tactile experience in the real world."
Fred Butler started out as an accessories and set designer. In 2008 she launched her first womenswear collection at London Fashion Week.
'I love historical works that have captured a chapter in time as a cultural resource, such as Maripol's Polaroids of New York City or Peter Schlesinger's photographs of Hockney and his incredible clique. It's so lucky that these everyday scenarios were documented and I was aware that I myself was in a fascinating situation by living and working at the epicentre of the arts in London. My blog reflects my idiosyncratic tastes and aesthetics. Clothes, artwork, jewellery: whatever it is, it has to pop off the screen and be instantly clear and alive.'
KINGDOM OF STYLE
Launched six years ago by Michelle Haswell and Marie Thomson, Kingdom of Style is the leading fashion blog to come out of Scotland. "Marie was going through a tough time; we thought a blog would not only be a good project but also an ideal outlet for this passion we share. The blog was an online extension of our lives, in which we talked endlessly about clothes and style. The main difference is our age. We are coming from the perspective of women in their thirties and forties who don't conform to the expectation of how women our age should dress. Anecdotal, observational, outspoken and often irreverent, we are free to feature whatever is making our hearts race that day."