When it was announced that Maison Martin Margiela was intending to collaborate with H&M for the latter's latest designer venture, it wasn't as shocking as it would have been four or five years ago.
Karl Lagerfeld, Donatella Versace, Marni and, most significantly in this instance, Rei Kawakubo of Comme des Garçons have all lent their expertise to H&M. Still, the fact that Martin Margiela, the man who founded the label in 1988, is doubtless the most elusive character in fashion history made this something of a coup at least.
It is said that his reluctance to step into the spotlight is a direct reaction to Gaultier's superstar status. Margiela preferred to concentrate instead on the clothes.
And what clothes. From the perfect, sharp-shouldered jacket to the fine white jersey printed with trompe l'oeil sequined dresses and from wide-legged slouchy trousers to the by now famous circular heeled tabi shoes, this designer's work was the fashion insider's wardrobe of choice.
Martin Margiela retired from his own label in 2009. Ever since, the collections have been designed by at least some of his long-standing team who have done much to stay true to his signatures.
Aimed at both men and women, garments and accessories have been lovingly labelled indicating the season for which they were originally designed. It's an overview of the Margiela archive, but updated for the H&M customer to include different volumes, shapes and materials.
Trompe l'oeil in the form of black bras on flesh-bodies and invisible wedge boots make an appearance, as does supersized clothing, such as pea coats and oversized bleached denim jeans. Then there are duvet coats, a car-seat cover dress and clothing made of belts.
The collection, which launches on 15 November, will be stocked in around 230 H&M stores worldwide and will also be available online. Expect long queues on Thursday.