She's been labelled as the archetypal pin-up girl - blonde, curvaceous and willing to wear little, often, but Kate Upton is trying her damned hardest to cross over into the world of high fashion.
As scantily-clad covers for men's magazines (and a certain wet T-shirt shoot with Terry Richardson) made the 20-year-old bombshell world-famous earlier this year, her career trajectory seemed focused on dominating the male titillation market. But then she threw an almighty curveball.
In June she scored a small profile piece in US Vogue in which she sported a demure Altuzarra outfit - ample assets covered - signalling a nod of approval from the publication's editor Anna Wintour. Then, she covered the inaugural issue if CR Fashion Book , Carine Roitfeld's high-fashion post- Paris Vogue project, clutching a handful of fluffy ducklings to her bosom.
"I wanted someone with a sensual body… I would not say she's a controversial model, but she's not a classic model, and I like that," said Roitfeld of her choice of cover star.
Now, she's one step closer to being welcomed into the fashion fold - and making curves acceptable - and it's all down to Wintour once again, who seems to be the 20-year-old's self-appointed guardian angel.
Appearing in a seven-page spread in the November issue of US Vogue wearing chic ensembles by Jason Wu, Calvin Klein and Michael Kors (and just one swimsuit), Upton talks about her speedy ascent from the cover of Sports Illustrated 's swimsuit issue to the pages of the fashion bible. "You know, actually, I don't really know why [the industry has] chosen me," she said. "But I am excited because I love fashion. And I am excited to be in a place where I can be a good example."
"I don't want to starve myself. I still want to hang out with my family and be a normal girl. You have to be confident, and that doesn't mean starving yourself. I think it's important to look at magazines and think a healthy lifestyle is attainable. Now that the fashion industry likes the idea of me, I'm happy if I can have an influence."
With a refreshing attitude like that, she's exactly what fashion needs.