A pair of jeans that can be worn inside out are arriving in store today
US brand Bleulab have devised an eight-pocket jean that allows you wear a colourful plain side out or a patterned style – depending on which side you pull on.
The €255 jeans from LA were showcased by BT2, who roll out their spring/summer 2013 looks in Grafton Street today.
Teenage model Clara McSweeney from Cork wore Bleulab's Tutti Frutti in Sunkist orange with the patterned side out, while Katie McFadden opted for the plain version.
The pioneering double–up concept was developed by Carl Jones in Los Angeles, who did extensive fabric and construction testing to ensure the jeans worked on both sides.
He incorporated bold coloured patterns and coated fabrics including brights, pastels, with high-impact paisleys and unusual prints, all in ankle-grazing skinny fits.
Shelly Corkery, Brown Thomas fashion director, says the upcoming season at BT2 is all about a new mood fuelled by vibrant colours and newness.
The are 15 jeans brands on the Denim Bar and elements of interest include luxe-feel jean from the LA brand 'Frame' which is made from a super lightweight 11oz denim which has been blended with cashmere.
T-shirt aficionados will check out new label 'Zoe Karssen' from Holland while the April, May label from France is exclusive to BT2 and rocks folk influences crossed with femininity.
Tongue-in-cheek British designer Henry Holland shot to fame with his cheeky suspender tights and his new collection for the House of Holland label is bold, colourful and irreverent and a new face at BT2 along with The Kooples Sport label and shoe brands from Jessica Simpson, McQ and Vince Camuto.