Marni announces details of its first fragrance

Perfume aimed at women who like to be individual

Last year it was announced that the fashion house had signed a deal with Estee Lauder to create its first signature scent.

It's now been confirmed it will hit stores in February 2013, with creative director Consuelo Castiglioni opening up about what's in store.

"The perfume reflects Marni’s fashion, certainly," she said. "Because it’s a perfume that’s quite individual, that doesn’t evoke anything in particular. It’s for a woman who dresses for herself, who doesn’t follow trends but is sophisticated and also maybe a little eccentric."

The bottle is inspired by one the designer found in a flea market many years ago. It is a rectangular shape with rounded edges at the bottom and features white spots all over the glass. The red stopper brings a touch of excitement to the design.

The scent is also reminiscent of one Consuelo worked on in the past and takes in spicy notes with wood tones also included, and rose oil added to lighten things.

"I wanted a bottle that was kind of traditional, that is, one that lasts over time, like the clothes we make, which last and you can still wear two or three years from now," she explained to WWD. “It isn’t seasonal. I think this bottle reflects our concept - you want to keep it. It also has the dots, which are part of our world, and a play on proportions with the cap. These elements are also important in our fashion."

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