Run for your lives, colour phobics - because purple is the new black this season.
The rich shade dominated the international runways, quite literally, as some designers even demonstrated their allegiance to the colour by creating purple catwalks.
"Purple is making a welcome return to our wardrobes," says Veronique Henderson, Colour Me Beautiful's creative director.
"With a colour palette that ranges from damson and aubergine, to lavender and amethyst through to deep plum, there really is a shade that everyone can wear."
Purple doesn't have to scream 'Quality Street wrapper', it's all about finding the right shade, texture and style for you. Here's how to pull off purple with aplomb.
While purple is perfectly suited to eveningwear, this new 'It' colour can work for daylight hours too.
For city chic, choose a powerful shade to make an entrance into the office with tailoring. Go for a matchy-matchy skirt or trouser suit if you dare.
For a softer look, plump for a textured fabric like tweed.
You can also tone the colour down a notch by wearing a white shirt under a purple top or short-sleeved shift dress.
Henderson suggests: "If you are feeling creative, combine textures and patterns. Team a chunky purple knit with a floaty dress and a pair of winter boots."
The truly colour-shy can experiment with accessories for a subtle flash of colour. Add accents of purple with scarves, gloves, shoes, handbag or bold jewellery.
Give your LBD a break for a dose of pure purple glamour. Go to town with statement jewel-like tones like amethyst, indigo and violet.
Create a lasting impression by wearing the shade top-to-toe and add embellishment and bling for a modern-day regal look.
"The romantics amongst us will love details whether that's beading, fringing or lace," Henderson says. "This season, look out for purple dresses with lace overlay and heritage-inspired looks a la Lady Mary of Downton Abbey."
For a glam separate, you can't go wrong with a purple peplum top or skirt. The combination of punchy colour and extreme flared hem will create drama as well as figure flattery.
Try pairing a deep purple with this season's opulent brocade finishes - purple and metallics are a match made in heaven for party season.
PICK YOUR PURPLE
Although fashion has favoured the famous Cadbury colour this season, the key to parading purple in style is opting for the right tone. Veronique Henderson offers her purple tips:
If you have a light colouring, like Uma Thurman, periwinkle shades, violet, lavender and bluebell will look amazing. Keep to lighter purple shades and if you want to wear with other colours also mix with light tones.
If you have a warm colouring, like Christina Hendricks with her golden skin tones and auburn hair, stick with the purest purple and mix these with warm tones like oatmeal, lime or amber.
If you have a clear colouring, like the Duchess of Cambridge with her dark hair and bright green eyes, you'll sparkle in classic purple and bright periwinkle. Aim to wear your purple in stark contrast with other colours.
If you have a soft and muted look a la Scarlett Johansson with light brown or highlighted hair and soft blue or green eyes, then you need purples that have a softer approach such as soft violet, amethyst, damson, mulberry and lavender. Wear as a blended look, which will also make you look taller and slimmer.