Valentino president Giancarlo Giammetti thinks Instagram fills a void in fashion photography.
The honorary president of Valentino has just released autobiography Private: Giancarlo Giammetti which is filled with snaps he has taken.
He also uses the picture sharing website and is a big fan of the special effects it lets him create.
"At the beginning it was all about Polaroids, and I feel today that Instagram fills in the bit that was missing between then and now," he mused to WWD.
"You have the possibility of exchanging photos. You know, Andy [Warhol] was a great promoter of Polaroids. With him, you were always throwing pictures across the table, sharing and exchanging them. It’s the same with Instagram today. I miss Polaroids, though - maybe because I lived through that time. When I’m not taking pictures with my phone, I use a Hasselblad Instamatic."
In 2008, movie Valentino: The Last Emperor was released, which explored the designer's life and his relationship with Giancarlo.
Giancarlo says the film made him "comfortable" with writing the book, in which he describes several private moments in his life.
"I talk about my mother, my family and the early days, the moment I met Valentino and how my friends became my family, my tribe - like Carlos [Souza] and his family and Gwyneth [Paltrow]. There’s the retrospective we did at the Ara Pacis in Rome, and the Valentino movie and how society has changed over the past 50 years, the Chateau [de Wideville, Valentino’s home outside Paris] and the red carpet. There are also collages using pages from my diaries. I don’t write much - I do six lines every day," he revealed.